by Lisa DeToffol | Feb 21, 2024 | Why Copywriting is Important
Why Copywriting is Important It’s important to understand what we mean by “copywriting”. Copywriting includes any text content that your client and potiential clients see. It includes the information you have about your business on your website, your...
by Lisa DeToffol | Feb 9, 2024 | Uncategorized
3 Ways to Repurpose Blog Content Some people worry about “giving too much away for free.” And although I’m not advocating that you give away the farm, I do believe in generosity and what goes around comes around. Blogging takes time. It’s true....
by Lisa DeToffol | Jan 3, 2024 | Uncategorized
Tasks You Can Assign to Your Virtual Assistant Most new businesses have an insatiable appetite for information. Entrepreneurs need to control data about potential clients before a sales presentation or research new developments or products in related industries....
by Lisa DeToffol | Dec 5, 2023 | Uncategorized
Save Time with These Filing Tips I’ve had clients who keep everything in one big bin in their “My Documents” folder, with no categorization or subfolders in sight. This approach can quickly lead to a cluttered, overwhelming digital mess that’s...
by Lisa DeToffol | Aug 16, 2023 | Reaching Your Leads
Reaching Your Leads When it comes to marketing, I see a conflict in messaging around how quickly to expect results. On one hand, you hear about how long-term brand awareness and consistent touch points with your audience are key to generating revenue. On the other...
