Some people worry about “giving too much away for free.” And although I’m not advocating that you give away the farm, I do believe in generosity and what goes areound comes around.
Blogging takes time. It’s true. There’s the brainstorming of topics, researching, finding images, and creating a call-to-action. Oh…and the actual writing and editing and publishing time. Yet, I believe it’s all worth the effort.
The biggest reason why is by creating content to help our ideal clients, we demonstrate the level of caring and service they can come to expect when they decide to work with us. In the spirit of generosity, I’d like to share with you 3 ways you can repurpose your blog content in a way that leverages your time and effort.
1-Social Media Posts:
Once you’ve scheduled your well-written blog post, open up Canva.com and create a few graphics to share or deposit photos.com and find the perfect photo to share on social media to support your blog.
2- Pinterest:
You may be scratching your head, thinking, “Why is Pinterest being called out apart from Social Media?” That’s because there’s a misunderstanding about what Pinterest is…and what it’s not. Pinterest is a search engine (think Google), and it is not a social media platform. That means you don’t use hashtags on Pinterest, but rather keywords.
On your Pinterest Business Page, make sure your first board is for blog posts. Once they’re published, be sure to share them to Pinterest, setting up appropiate keywords.
3- Book:
Once You have collected blog posts that fall into-pre-determind categories, you’ll eventually have the raw material for a book. I’m not referring to downloading your posts and slapping a cover on them. I’m referring to having a rough draft that can be evaluated for gaps, creating connections, and providign insight into what you actually want to publish. You should always think about what your readers need and not what you want to publish.