For many people, networking evokes uncomfortable memories of walking into a room with a sea of unfamiliar faces.

It is often seen as its own distinct activity, where business cards are exchanged and hands are shaken. In reality, it’s something we all do, every day, with our  friends, colleagues, clients and acquaintances. At its most basic level, networking is about forming and maintainng relationships.

A Core Business Skill

Networking is becoming increasingly important. In a global economy, colleagues and clients are as likely to be in the US or China as they are in the same office or city, so the ability to form connections becomes a vital asset. What was once a soft skill is now a core skill.

Face-to-Face vs Virtual Networking

For the majority who are networking, face-to-face rather than virtual networking still comes out on top. Even among tech-savvy junior executives, 68%, said they prefer to network in person, compared to 36% who network online. It is suggested that in person networking helps build trust and understanding, and you should choose 5 contacts to meet for coffee or lunch every week. However, it’s not just about paying lip-service to making connections. For networks to succeed and be effective, we need to be prepared to ask for help and be prepared to return the favor.

Life-Long Connections

It is easy to underestimate the value of making connections, but these relationships are vital for the span of your professional career, whatever path you pursue. Networking is not only about securing business opportunities, but should be about inspiring ideas, sharing information and collaborating. Those who master the art will be better placed to succeed.